BRAND CENSUS®
Fields of application
- Value-based and scientifically proven brand controlling with empirically verified data.
- Brand management based on individual statistic driver analyses.
- Monetary brand valuation, according to DIN/ISO and the Brand Valuation Forum standards. Certifiable by auditors.
Your benefits
- Simple execution, high clarity and stringent reporting.
- The individual brand situation is taken into account in our models.
- Brand steering and brand valuation are connected and enable a value-based brand management.
Scientifically measured brand strength
- The purchasing funnel is the basis for the determination of brand strength.
- The number and relevance of the funnel stages are identified individually for each brand.
- The data is collected in statistically representative brand target groups.
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The empirically verified brand strength allows specific benchmarking with competitors.
Indentifying the brand‘s success drivers
- Each brand has individual drivers for its success. The Brand Census® identifies them!
- Determining the drivers‘ relevance to brand strength enables value-based brand management.
- In the Brand Census® individual success drivers for the brand are identified and analysed using tailored statistic models.
Reliable determination of monetary brand equity
- The brand strength determined in the Brand Census® provides the basis for an empirically verified monetary brand valuation.
- The derivation of the brands equity is made taking the specific valuation reason and the brand‘s individual requirements into account.
- The brand equity determined by these measures is not subject to any subjective influences.
- It is certifiable by auditors and fulfils the DIN/ISO standard 10668 and the principles of the Brand Valuation Forum.