AD HOC RESEARCH
Fields of application
- Shopper Insights through direct surveys of consumers where the purchasing decision is made: At the shelf.
- Retail Insights through surveys of decision makers from various levels of trade.
- Individual research approaches using quantitative and qualitative methods for the optimization of products and advertising measures.
Your benefits
- Simple execution, high clarity and stringent reporting.
- Individual adaptation to your requirements.
- Clear recommendations for actions to improve your market success.
- Great experience in the realization of international surveys.
- Close networking with the German retail scene.
Shopper Insights
- Spontaneous and direct enquiry of influences on the purchasing decision at the POS: On site and without any risk of confusion.
- Individual research approaches lead to optimization approaches for industry and trade.
- Goal: What should you concentrate on in order to effectively address your consumers?
Retail Insights
- Surveys of trading partners reveal strengths and weaknesses.
- Development of optimization approaches for your retail measures based on the targeted use of driver analyses.
- Monitoring of the achievement of your objectives.
- Goal: Which are the most persuading arguments for convincing your trading partners?
Individual Research Approaches: Qualitative and Quantitative
- Qualitative: Focus groups and individual explorations of consumers and retail management.
- Quantitative: Representative national and international surveys of consumers and trade decision makers.
- Directly applicable recommendations derived from individually designed product, price, name, taste and packaging tests.
- Goal: How can you solve the most complex research questions efficiently and cost-effectively?